Najia Qazi, Fashion designer and Founder of Sustainable Narrative
Describe yourself in 3-5 words?
Pakistani origin living in Dubai, Fashion designer and Founder of Sustainable Narrative
How has your sustainable journey started?
Back in 2018, I founded Sustainable Narrative after studying about Sustainable and Ethical Fashion at Central Saint Martins, London, UK and finding a solution to the current gap and non-existing Sustainable market that provides solutions within the local design industry in Dubai, UAE. I started to focus on conceptualizing, designing, and consulting on sustainable design solutions to various design hubs and incubators across industries. The premise has always been the circular design theory.
What is your vision and how do you think you add value to the community?
At Sustainable Narrative, we hope to bring together a business community and its sustainability goals and initiatives under one umbrella, not only in the UAE as but other parts of the world.
Can you share a couple of practical examples on your sustainable living that would be useful to others?
At Sustainable Narrative, we are trying to incorporate the regenerative business mindset that includes the process of restoration, renewal of the current resources, creating sustainable systems that integrate the needs of society with the integrity of nature.
At a personal level, I am trying to cut down on plastic use by choosing biodegradable materials as well taking in view of the slow fashion, food wastage, green commute and carbon footprint.
Since when do you live in the UAE? What area?
It has been almost a decade now in the UAE, but I have often been travelling from one country to another for work and vacation.
Why do you love this place?
The fact that Dubai is one of the most culturally diverse cities, with an assemblage of expats representing all corners of the world, with different perspectives, languages, and cuisines and much more.
If you would get a magic stick what would you improve and make better?
I believe that creative businesses must be viable in the current economy and simultaneously transform the business ecosystems they participate in especially in times of COVID-19.
The main goal is to create Sustainable businesses that support win-win solutions, systemic health and collaborative networks that serve people and planet altogether.
Where do you like doing your grocery and why?
Ripe market and Ripe Organic farm shop, as I always believe in supporting small businesses.
What is your favourite eco-brand?
Stella Mc Cartney of course, is long associated with advocating and taking real action towards sustainable and ethical fashion.
What is your favourite eco-friendly restaurant or cafe?
Few places such as Comptoir 102, Baker and Spice, Zoga Yoga café and Wild and the Moon.
The best way to spend time with family and friends?
Trying out new Sustainable cafes & restaurants definitely!
How do you spend your free time?
I paint, design, and always look out for various DIY and creative craft ideas.
The best recent discovery in the UAE?
I love travelling, the best recent discovery after lockdown has been Jebel Jais, the highest mountain in Ras Al Khamiah. A road trip to enjoy the breathtaking sceneries from the mountain was indeed wonderful.
What is the best way to learn about sustainability and green living?
The best way for the community to learn is to keep the conversation and actions going to reduce carbon footprints by altering methods of consumption and usage.
Due to the rise of Sustainability in times of COVID-19, at Sustainable Narrative, our aim has been to create awareness by providing design-based solutions to various incubators / startups, design hubs & think tanks as well as provide additional sessions, webinars and one to one consultation.
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