Choithrams is one of the first brave retailers to introduce charges for single use plastic bags. Choithrams teamed up with WWF-Emirates Nature to donate all the revenue from the single use plastic bags for nature conservation.
Choithrams cares about sustainability through various initiatives on the social and environmental level. As an example, they joined the Earth Hour initiative in 2019.
Choithrams joined UN WFP’s Zero Hunger campaign to help provide meals to school children in the region. More than 5 million meals have been donated since the first campaign in 2015.
In some branches, the chain has been innovative and provided to the consumers an option to make their own peanut butter.