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Rumi.ae 

About

Rumi is a natural products company developed from the need for more nature and grounding in daily life.

The owner and creator, a yoga practitioner, created the line of products based on a personal understanding and desire for earthy, natural products for yoga and meditation. In a market saturated with yoga products that focus on aesthetics or functionality alone, Rumi combines the two, while giving equal importance to the Earth-conscious nature of our products and our process and their biodegradability.

Our Story 

Everything in our creations is made from natural or consciously-sourced materials. Our creation process is in or near the country from which the materials are sourced. When we start our process for a new product, our guiding principle is to: First, find the trees and plants, then everything else will work out.

Our products have been designed to offer comfort, stability, and convenience for the yoga practitioner during their asana or meditation practice. Our natural, patented, and designer products have been tried and tested by new and seasoned practitioners. A combination of curated designs and colors influenced by nature, Rumi Earth blends all of the ingredients for an ideal, serene yoga practice into our products.

Poetic Design.
Design is a combination of aesthetics, materials, function, and the method of making. Poetry is an ideal expression that has beauty and grace. We design our products by making space in our minds for the poetic way to make them. This gives us the clarity and direction from which we define our process of making the final Rumi products.

Natural Materials.
We embrace the circle of natural life by focusing on the biodegradability of our products. The best way of ensuring the biodegradability of our products is by keeping them as close to their natural form as possible. Natural materials are sourced from plants, trees, and from the earth as our primary ingredients. Through extensive research and development, we increase and improve the use and quality of natural materials in Rumi’s products. Bringing the power of nature into our daily lives is at the core of what we do.

Consciously-crafted.
After the design and materials are final, we begin the steps of crafting Rumi’s products. Either hand-crafted or automated, we are involved in the process to ensure it is done thoughtfully and in consideration of the people and the environment.

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Third-year Chemistry student at the university of Sharjah. Sustainability enthusiast!